In 1902, the Imperial Tobacco Company of the United Kingdom merged with the American Tobacco Company. Their joint enterprise was named the British American Tobacco Company (BAT). Under the leadership of James “Buck” Duke, BAT embarked on a popular strategy of manufacturing high-quality products that could be sold as inexpensively as possible.
By 1910, BAT had consolidated its presence around the world with annual sales of approximately ten billion. The First World War (1914-1918) saw a huge demand for tobacco and production increased to twenty-five billion units per year. Following disrupted global sales during the Second World War (1939-1945), BAT was back at its best by 1960 with sales that exceeded 280 billion.
British American Tobacco Snus
As sales doubled during the nineteen-seventies, BAT saw the potential for snus, Sweden’s smokeless tobacco product that’s based on a traditional eighteenth century version of snuff. BAT was impressed with the slim, sachets of moist tobacco placed beneath the upper lip where they release a full nicotine boost without the need for lighting a cigarette. By 2008, BAT had acquired the famous Swedish snus manufacturer, Fiedler and Lundgren, that had been established in 1835.
British Americant Tobacco Snus Brands
British American Tobacco snus became available under the brand names of Knekt, Mocca and Granit. The negative view of cigarettes combined with the popularity of snus as an easy to use, smoke-free product, prompted BAT to expand further, acquiring more snus brands such as Epok and Camel. In 2019, British Americant Tobacco snus brands expanded into tobacco-free products that have the advantage of delivering a high nicotine boost without the staining effects associated with tobacco. They are available as the brands Velo, Epok and Lyft in delicious flavors such as lime, peppermint, blueberry, melon and licorice.